Shortly after sunset on the twelfth day of the fifth month of the twenty fifth year of the twenty first century of the period we call Anno Domini or AD, which amusingly is the acronym for Attention Deficiency also, I found myself looking at a television screen, which cruelly had gotten deprived of the circus we Indians affectionately call Indian Premier League or IPL, because of a far greater circus which was being staged elsewhere. I agree that my uncharacteristically hungry mind would have been sated with an honest dose of the aftermath of that bigger show, but finding it was proving to be as elusive as a moment of silence in prime time debate shows. Different OTT’s, as if being empathetic, were offering a variety of movies and TV shows which they thought I would like (Oh, I was overwhelmed by the A.I. love and care flowing towards me), but, at that time, it strangely felt like someone was offering a kick of espresso to someone who already was high on the good stuff. So, in the end, something very unusual happened. I got bored. And, so my dear friends (and others), this seemingly pointless article was conceived and, later, born.
Here I plan to write, in some detail, about three phenomena, which seem to me as conundrums or ironies, found amongst the self-proclaimed, most advanced species to have walked The Earth. I have decided to give them original names too, not because it is necessary, but it seems fancy to do so. I do not claim these to be necessarily related. I do not say they are not, either. That part, I expect whoever reads this to be able to apply their mind and conclude for themselves. So without much further ado, we delve into the business at hand.
1. The Ralph Paradox
Ralph is, in popular opinion, a Disney animated character who is more popular than the opinion itself. So, if you have to Google the name or go through the next paragraph to know who he is, but are mostly sure about the enemy locations which were “strategically” hit in the recent war, I pity you (and also say “Get a Life!”) and urge you to try and open up your mind, if possible, if and when you decide to go on. If you are ignorant about Ralph, but equally clueless about the war, you are okay to go on. And, if you know and like him (My Man!), you too may go on and skip the next paragraph.
Meet Wreck-It Ralph, a big guy with a huge fists and an even bigger heart. Towering over most others and smashing bricks for a living in his arcade game, Ralph looks like the classic villain, but deep down, he’s just a lovable lug who dreams of being the good guy for once. Tired of being hated and feared by all and overshadowed by Fix-It Felix Jr., the tiny good guy, Ralph barrels out of his game, into a wild, pixel-hopping adventure across other games to prove he’s more than just a wrecker. We get to see his loving, kind and helping nature in every step of his hilarious journey. He ends up being the hero, saviour and, ultimately, the best friend of a little brat-princess and wins over everyone else too.
The deceptively simple narrative of Ralph’s story mirrors a much deeper philosophical truth about human society; our tendency to marginalize individuals based on appearance, role, or reputation rather than reality. Across every domain of human life, be it the workplace, education, art, sports, or politics, people are too often reduced to their surfaces. A person’s religion, gender, clothing, skin tone, speech pattern, or social background is used as shorthand to define their worth or intentions. A woman in a boardroom may be seen as too emotional, a man with tattoos may be deemed too aggressive to be a school teacher, someone from a rural village may unfairly be assumed uneducated and a dark skinned person may be feared to be around in sparsely occupied public transports. All these people are given roles in society’s script without a screen test or audition for other roles.
Reputation, too, becomes a self-reinforcing cage. Once a label is stuck, like outsider, underachiever or troublemaker, it becomes increasingly hard to peel off. Others begin to interpret every action through that biased lens. In a country where the constitution and judicial system abhor judgement before complete and irrefutable proof of guilt, most people live their roles with the judgement handed over to them at the starting point of the societal journey. Just think about the words religion, caste and sexual orientation, and you’ll get in your own mind more fitting examples than you’d care to admit.
Philosophically or psychologically (I often find the boundary quite frayed), this stems from a dilemma which touches on existentialism and the concept of bad faith or living according to roles imposed by others rather than acting in genuine freedom. We, humans, make hue and cry about wanting freedom, yet, more often than not, act as though we are happy acting in a play written by society. Humans, as a rule, change slowly. The deeper the change, the slower it is. As a result, we tend not to notice the changes occurring in ourselves. As a side effect, we forget that people can choose, grow, and evolve. In other words, we all have this mental inertia or the tendency to simplify others into fixed roles and stories because it’s cognitively easier than embracing their full, complicated humanity.
What’s more troubling is how systemic and unconscious this marginalization becomes. Institutions bake in biases over time. Schools track children into various tiers based on early and often flawed assessments. Job interviews are skewed by implicit appearance and racial biases. Even justice systems are not immune to being people getting looked at as more threatening based on race or build. We don’t just misjudge individuals, but build entire structures that reinforce and legitimize those misjudgments.
So what’s the antidote?
Empathy. It takes a Vanellope von Schweetz to see every Ralph as separate from the Wreck-it image he cuts in front of the society. Identify your Ralph and be his Vanellope (Now, if you have googled Ralph, you should know who Vanellope is. If you don’t, learn to google better).
2. The Alice Effect
When Lewis Carroll wrote the story of a curious young girl who tumbles down a rabbit hole into a bizarre, illogical world where reality warps, characters speak in riddles, and everything she thought she knew is turned inside out, he stretched his imagination and creativity to their limits. Today, we all can write about our daily tussles and we’re all Alice (Don’t tell me that you had to google Alice).
I call it The Alice Effect, a cultural and psychological phenomenon where people, especially in places like modern India but increasingly across the globe, are trapped in a state of perpetual confusion and distraction, not unlike Wonderland. The culprit? The overwhelming flood of information that pours into our lives every waking moment, from social media, 24/7 news, WhatsApp forwards, influencer reels, YouTube pundits and algorithm-curated timelines. We are not just informed anymore. We are over-informed, misinformed, and disoriented.
In today’s India, a country of vibrant democracy, ancient wisdom and youthful dynamism, we also find ourselves as one of the most online, connected, and media-bombarded populations in the world. But the information revolution hasn’t necessarily made us more enlightened. It has, paradoxically, rendered most of us more vulnerable to confusion and manipulation. Like Alice, people today stumble from one wonder to another. We travel constantly from miraculous cancer cures to mass conspiracies about chips in vaccines, from political propaganda disguised as patriotism to doctored videos that spark outrage before truth catches up. We chase headlines like the White Rabbit, always in a hurry, always late for context.
Just like in Wonderland, the Alice Effect is not without its puppet masters. The world is full of digital Cheshire Cats, charming, confusing figures who vanish when you ask for clarity. One moment they peddle wisdom, the next they disappear into vagueness and double-speak. Then there are the Mad Hatters, talking endlessly on debates and panel shows, generating heat but rarely light, turning circular logic into a spectacle. And let’s not forget the Queens of Hearts, shouting “Off with their heads!” with populist fury, silencing dissent and commanding blind allegiance through emotional manipulation.
These figures thrive not by clarifying truth, but by muddying it. Their power lies in keeping people perpetually agitated, entertained, and overwhelmed. A distracted populace is far easier to control than a focused one.
This isn’t merely about false information. It’s also about the excess of information. Information overload leads to what we can call “cognitive paralysis”, an inability to make decisions or discern truth from noise. When everything is "breaking news", nothing truly breaks through. The Alice Effect is, at its core, a distortion of attention. People begin to lose sight of what matters, like healthcare, education, climate, governance and get lost in spectacles, celebrity scandals, and communal baiting. The tragedy is, many don’t even realize they’re lost. Like Alice, they think they’re navigating a world of curiosity, when in truth, they’re being steered by invisible hands through a maze designed to confuse.
The antidote to the Alice Effect isn’t cynicism, but awareness. We need media literacy taught as seriously as mathematics. We need tools to pause, verify, and reflect before sharing, reacting, or judging. We must become conscious of the forces that want us distracted and disoriented, like political operatives, click-driven platforms and corporate echo chambers, and ask who benefits when the public can no longer tell truth from tale. To return from Wonderland, we need to wake up. Not by rejecting technology or information, but by reclaiming our potency in how we consume it. Truth is still out there, but we must sharpen our vision to see it through the fog of fiction. In an age of endless rabbit holes, the bravest act may be to stop, question, and step out of the maze. After all, even Alice had to wake up from the Wonderland dream to find her way home.
3. The Secret Lives of Humans
For as long as we've told stories, humans have lived two lives, one public, carefully curated for society, and one private, known only to our closest circles. But in today’s hyperconnected world, a third life has emerged, subtle and strange: our secret online life.
Much like the mischievous pets in The Secret Life of Pets (Uh! Go google, don’t make me repeat it), who throw wild parties and form secret gangs when their owners aren't watching, humans too lead a vivid, untamed existence when no one is “watching”, or at least, no one they know in real life. Behind screens and usernames, we reveal parts of ourselves that rarely see the light in our physical world.
This online life can be empowering. A small-town artist can share their work with the world. A shy teenager can find the courage to speak out. A homemaker might become a podcast star. In the digital universe, you can be anyone, or even many someones. People take on roles of the motivational guru, the hot-take machine, the thirst trap, the mysterious memer and the relentless scroller. These roles allow freedom. And sometimes, they allow the truth too. There’s a kind of honesty that anonymity (or semi-anonymity) ignites, the courage to admit, confess, rage, flirt, dream.
But there’s a catch.
This third life, though liberating, is also deeply unsettling. Unlike our private life, which is intimate or our public life, which is accountable, the online life exists in a grey zone. It’s performed for others, yet deeply tied to our ego. It thrives on views, likes, shares, reactions and all those fleeting affirmations that can shape our self-worth.
Enter the monsters!
FOMO (Fear of Missing Out) when we see and perceive others to have gone ahead or achieved what we haven't, yet.
Superiority complexes bred by curated perfection and social comparison.
Inferiority spirals when we feel unseen, unaccomplished, or unloved in this endless digital theatre.
Mental health experts now warn of a world where people aren’t just battling stress from real life, but also (and more so) from their secret lives, the ones their colleagues, friends, and even families don’t fully know.
So, why do we actually hide this life? Why don’t we talk about this secret life openly?
Because it doesn’t always feel real. Or worse, sometimes, it feels too real, and yet shamefully unmentionable.
We might laugh at a meme page that we religiously follow but never mention it aloud. We might post anonymously on various platforms about our deepest fears but stay silent with friends. We might be endlessly online, yet pretend like we’re “hardly on social media.” Just like the pets in the movie who pretend to be obedient when their owners return, we too hide the wildness, the vulnerability, the chaos of our digital selves. It’s easier to maintain the illusion of balance, to pretend that we’re not really there when in fact, much of our emotional life might already live there.
Can the three lives reconcile?
The answer is not to demonize the online world. It offers beauty, creativity, even salvation for many. But as with any secret life, awareness is key. If we can wear a helmet while riding a bike and a pair of thermal mittens while operating an oven, we can’t be stupid enough to go online without the knowledge to protect us from what awaits there. We should ask:
Who am I online, and why? Is this version of me feeding me truth, or distracting me from it?
What am I seeking; connection, escape, validation, or power? Why am I seeking it in this strange place rather than in my real world?
When we name this third life, we begin to tame it. When we acknowledge its joys and its dangers, we can integrate it, not as a secret, but as a real part of who we are becoming.
In the end, we are not unlike Max, Duke, Gidget or Snowball. We are more than what people see. There’s a whole world we carry inside, and now, online, we carry it outside too in algorithms, stories, selfies and scrolls.
It’s time to stop pretending that this third life doesn’t matter. It does. And it’s no longer a secret if we’re brave enough to own it.
PS: The author is not formally qualified in psychology, philosophy or sociology. So you may freely disregard anything and everything written here. Can't say I care.